Distinguish the worthwhile purchases from everything else.
Over the passing years, Amazon’s ever-expanding influence in the realm of online retail has transformed its digital storefront into a vast marketplace, offering an overwhelming variety of products. Whether you’re in search of the latest gadgets, such as smartphones or tablets, the results are likely to inundate you with thousands of options.
Navigating through this extensive array of products can be a daunting task, potentially slowing down your online shopping experience. With Amazon now serving as a platform for virtually anyone to promote and sell their products, distinguishing high-quality items from the rest has become increasingly challenging.
However, fear not, as there are several savvy search techniques that can significantly improve your Amazon shopping journey. These strategies help you refine your search results, allowing you to sift through the noise and focus on products that meet your specific criteria. By implementing these search tricks, you can efficiently cut down on the time spent scrolling through countless options, ensuring that your Amazon shopping experience is not only more streamlined but also more likely to result in a satisfying and informed purchase at the end of your search.
Searching and sorting
Before diving directly into the search box at the top of the Amazon website, consider a more strategic approach. Click on the “All” button located to the left of the search box, and choose the specific product category that aligns with your interests. By doing so, when you input your search terms and press Enter, you’ll already have a more targeted and relevant set of results than you would by searching the entire site.
Now, let’s talk about the keywords themselves. While Amazon’s search functionality may not support modifiers like Google does, there are ways to refine your search. If you’re in search of a particular brand of phone, for instance, including that brand in your search can yield better results. Additionally, incorporating specific specifications such as storage capacity or waterproof rating can further narrow down the results. While it’s not an exact science and may not always work flawlessly, this approach can make a significant difference in finding what you’re looking for.
Once the results appear on the screen, pay attention to a small but crucial drop-down menu button in the top right corner. By default, it may read “Sort by: Featured,” but you can change it to sort your results in various ways. Whether you prefer the most expensive, the cheapest, the best-reviewed, the best-selling, or the newest items at the top of the results, this menu allows you to customize your search experience.
An alternative search method worth exploring involves conducting a regular Google search with “site:amazon.com” appended at the end. While this method doesn’t provide all the features of the Amazon search, such as sorting by price, it can be valuable in pinpointing products that more precisely match your keywords, particularly when you have a very specific search in mind.
Applying filters
When conducting an Amazon search, the initial inclination is often to start scrolling through the displayed results immediately. However, it’s crucial not to overlook the filters located on the left side of the screen before making any decisions. The available filters may vary based on the type of item you’re searching for, but you’re likely to find a variety of options.
Some particularly useful filters include sorting by four- or five-star customer ratings, setting maximum and minimum price ranges, and filtering for products that have arrived in the last 30 or 90 days. For Prime members, the option to select “All Prime” is also available, showcasing results eligible for Prime delivery and often filtering out sponsored results.
These filters can become highly specific, especially when searching for particular items. For smartphones, for example, you can sort by display size, battery capacity, phone camera resolution, storage capacity, and battery size. This allows you to swiftly eliminate search results that may not align with your preferences.
If you’re in the market for cleaning cloths, the available filters cover aspects like cloth shape, dimensions, material composition, and features ranging from antimicrobial properties to lightweight design. The effectiveness of these filters relies somewhat on how well sellers have labeled their products, but generally, opting for sellers who provide detailed information enhances the shopping experience.
While a bit of trial and error may be necessary to identify the filters and sorting orders that work best for your needs, certain filters, such as those restricting price levels, are likely to be consistently helpful. Utilizing these filters allows you to reach the checkout page more efficiently, ensuring that the product in your basket meets your preferences and expectations.
